ChatGPT Ads

The real ChatGPT Ads advertiser account setup flow: sign-up, the irreversible country, currency and timezone choices, Persona veri...

Context hints are not exact-match keywords, they are broad thematic signals. The official definition, a writing method, industry e...

What a ChatGPT Ads campaign actually costs: the three bidding models, OpenAI's recommended starting bid, the documented daily mini...

Maximize Results, ChatGPT Ads' automatic bidding strategy, now selected by default: how it works, what it guarantees (nothing), an...

The ChatGPT Ads daily minimum budget varies by your account's billing currency: 25 USD, 15 GBP, 40 BRL, 150 MXN, 2,500 JPY, 25,000...

ChatGPT Ads lets you target iOS, Android and Web separately, but reporting is still organized into two categories: what the offici...

What the ChatGPT Ads documentation confirms about location targeting: country targeting, fine-grained targeting in the US, and a f...

The four ways to pay and bid on ChatGPT Ads, compared on one page: CPM, CPC, oCPC and Maximize Results, what each optimizes for, a...

OpenAI pixel's Automatic Advanced Matching has been on by default since August 17, 2026: what it does, how to turn it off, and wha...

How to install the ChatGPT Ads measurement pixel, which standard events exist, how to wire the server-side Conversions API, dedupl...

How a merchant connects a catalog to ChatGPT Ads: the three feed upload methods, item expiry, the is_ads_eligible field, and how a...

The categories allowed at launch, the ones reviewed case by case, the prohibitions (gambling, alcohol, political, health, housing,...

A full tour of Ads Manager Beta: the campaign, ad group and ad hierarchy, which settings live at which level, roles and permission...

The full ChatGPT Ads campaign creation flow: a CPM, CPC or oCPC objective, campaign-total or daily budget, dates, geographic targe...

How to build a ChatGPT Ads ad: the elements it is made of, the copy guidance OpenAI publishes, the rules on imagery and landing UR...

An honest comparison of ChatGPT Ads and Google Ads: campaign structure, thematic signals versus keywords, bidding models, measurem...

A comparison of ChatGPT Ads and Meta Ads: conversation targeting versus profile targeting, how much creative weight each carries,...

How an agency organises ChatGPT Ads with no centralised management account: one advertiser account per client, who creates it, Glo...