How Ready2GEO calculates its scores
What our analyses actually measure, what they do not, and why that distinction matters.
These scores measure your site's technical and editorial readiness. They do not measure citations actually observed in AI answers.
What we measure
- AI crawler access: OAI-SearchBot, GPTBot, ClaudeBot, PerplexityBot, Google-Extended
- Crawlability and indexability: robots.txt, sitemap, meta tags, response codes
- Structured data: JSON-LD, entity consistency, Organization, Product, LocalBusiness
- Editorial citability: heading structure, question and answer format, self-contained answers
- Performance and availability: response time, weight, HTTPS, redirects
- Mobile readiness and the trust signals shown to engines
What we do not measure
The standard audit does not query the models. It analyses your site, not their answers. It therefore does not measure:
- how often ChatGPT, Gemini, Claude or Perplexity actually cite your brand
- your position or share of voice inside generative answers
- how those citations evolve over time
- what a model "thinks" about your company
What subscriptions add
Every subscription unlocks the full report: each problem is explained, prioritised and paired with its fix. That is still a readiness measurement. Growth, Pro and Agency plans additionally include a monthly quota of Deep Audits, which query search engines in real time to surface the citations your brand actually receives, on which queries, and against which competitors. It is the only feature on the site that measures real presence rather than readiness: a point-in-time, quota-limited check, not continuous tracking.
How the score is built
The engine runs 49 technical checks grouped into families (crawler access, structure, data, performance, trust). Each check carries a weight and a severity. A blocking issue, such as a blocked advertising crawler, caps the score regardless of everything else: a site that is otherwise perfect but unreachable by AI engines is not a ready site.
Stated limits
- The analysis covers the pages fetched, not an entire site.
- Fetching is capped in volume to prevent abuse: on a very heavy page, markup placed late in the document may fall outside the analysis.
- Content rendered only by client-side JavaScript may not be seen, which incidentally mirrors what most AI crawlers see.
- A high score improves your chances of being cited, it does not guarantee them.
AI engines
The absence of an officially documented crawler does not mean an engine cannot reach the site. Ready2GEO therefore applies no penalty in that case.
Refusing training takes nothing away from discoverability: only blocking an index or retrieval crawler affects the score.
No engine-specific crawler is officially documented and usable by Ready2GEO today. The score therefore rests on universal signals only, with no penalty.
Data and privacy
Every analysis feeds aggregated statistics (domain extension, CMS, ecommerce platform, scores) used to publish studies on the state of the web. These records contain no personal data: no email address, no raw IP address, and the link to an account stays detachable.